02 · Brand Identity & Logo Design · Adelaide
A brand that looks like the business you're building next.
Most small business logos in Australia look like every other small business logo in Australia. Solven builds identities that don't — primary mark, secondary, icon, colours, typography, and guidelines that hold up across every touchpoint. From $2,500. Brand kit handed over in 2-3 weeks.
Get a brand quote in 24 hours.
15-minute strategy call. Tell us where the brand needs to land. We'll come back with a specific proposal.
Book a Free Strategy Call
What's in a Solven brand identity
- Primary LogoThe main mark for your website, signage, and primary marketing. Two-colour and reversed variants included.
- Secondary LogoAn alt lockup for tight spaces, square formats, and social profile pictures. Always pairs with the primary.
- Icon / SubmarkThe standalone glyph. Favicons, app icons, watermarks. Reads at 16px and 1600px.
- Animated LogoMP4 + GIF formats. The kind of opener that makes people say "who made that?" Optional add-on.
- Colour PalettePrimary, secondary, and supporting colours with hex, RGB, CMYK, and Pantone references.
- Typography StackDisplay, body, and accent fonts. Web-safe and licensed. With usage rules.
- Brand Guidelines PDFThe rulebook. Do's, don'ts, spacing, sizing, applications. Hand to any future designer.
- Full Source File HandoverAI, SVG, PNG, JPG, PDF. Vector and raster. Every format you'll ever need.
Who we build brands for
Solven brand identities are designed for Australian businesses that want to stop looking generic. We work across:
- Premium tradies — multi-van plumbers, builders, electricians who want to charge proper rates.
- Hospitality venues — cafes, restaurants, bars where the brand has to match the food.
- DTC e-commerce brands — visual-heavy categories where brand IS the product.
- Professional services — lawyers, accountants, consultants who need to look trustworthy without looking corporate.
Pricing
Solven brand identity packages start at $2,500 AUD. Typical brackets:
- Brand Kit Essentials — from $2,500: logo, colours, typography, guidelines.
- Full Brand Identity — from $4,500: kit + secondary marks + animated logo + 2 brand applications (business cards, social templates).
- Rebrand Project — from $3,500: brand audit, repositioning strategy, new identity system, migration plan.
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The Design Guarantee
Not happy with the first concept? We redesign it completely. Free. You sign off only when you'd put it on a billboard tomorrow.
How it works
- 15-minute brand strategy call. Where the brand needs to land. Who it's for. What it's not.
- Custom quote in 24 hours. Specific package, fixed price, fixed timeline.
- Concepts and refinement. Initial concepts → your feedback → refined direction.
- Final brand kit handed over. PDF guidelines + all source files. Yours forever.
Frequently asked questions
How much does a logo cost in Australia?
Professional logo design in Australia ranges from $800 for solo designers to $15,000+ for established branding agencies. Solven brand identity packages start at $2,500 and include primary logo, secondary logo, icon mark, source files, and brand guidelines.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system — primary logo, secondary logo, icon mark, colour palette, typography, tone of voice, and rules for how to use them. Solven delivers brand identity, not just logos.
What's included in a Solven brand kit?
Primary logo, secondary logo, icon mark, colour palette (with hex codes), typography stack, brand guidelines PDF, and all source files (AI, SVG, PNG, JPG, PDF). Animated MP4 + GIF logo optional.
How long does a brand identity project take?
Most Solven brand identity projects take 2–3 weeks from briefing. Includes one round of concept exploration, one round of refinement, and final delivery with brand kit PDF.
Do I own the logo and source files?
Yes. Every source file (AI, SVG, PNG, JPG, PDF) is handed over on completion. You own it forever. Solven doesn't retain rights or licensing.
Do you rebrand existing businesses?
Yes. Rebrand projects start at $3,500. Includes brand audit, repositioning strategy, new identity system, and migration plan (website, social, print). Most rebrands deliver in 4 weeks.